Don't let the title mislead you: this is not a guide for would-be Ken Lays or Martha Stewarts. Rather, retired CEO MacDonald's thesis is pure: plenty of dishonest rules tacitly govern corporate America, and the only way to be truly honest—and truly successful—is to disregard them. The rules of the business world are "antiquated." We are told, says MacDonald, that if we follow the rules, we will get ahead, when in fact, following the rules tends to keep us treading water. Playing by the rules encourages drone-like behavior that won't be rewarded with bonuses and promotions. What gets people to the top is creative thinking and innovation—in short, rule breaking.
MacDonald's advice, which refuses to offer seven (or nine, or 15) quick steps to fame and fortune, makes for a refreshing change from the usual conventions of the genre. Readers will also enjoy the generous slices of inspiring and entertaining autobiography that MacDonald weaves throughout the book With its controversial title, this book is sure to generate a lot of buzz—and sure to transform MacDonald, a respected business leader, into a popular business pundit.
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